Local SEO – Attracting Online Traffic to your Local Store
- June 9, 2022
Local SEO is one of the powerful tools for your small businesses to improve visibility and gain more customers in your locality.
Statistics show us that four out of five consumers in the USA use “near me” searches to find local information. It could translate to missing out on 80% of potential customers if your offline business isn’t optimized for local search online.
That is to say, a consumer searching online for “gardening tools store near me” will most likely make a physical visit to the stores that appear on the results page. Optimizing your business for local search online is a convenient way to attract new customers.
So, What Has the Internet Been Telling You About SEO?
Any pursuit on the web begins with a web crawler, Google, or Bing! Organizations hoping to rise to the privileged position of the internet-based market should be known about Search Engine Optimization (SEO) methods. In any case, most organizations are not completely mindful of how SEO can further develop their presence on the web.
How about we improve on it for you!
Website design enhancement is liable for the notoriety of your webpage among your rivals on the web. It decides how well your site is positioned on the outcomes page so a client utilizing the watchword connected with your business sees your site on the top places of Search Engine Results Page (SERP).
For instance, in the event that you are up high molding fix administrations business and a client enters the catchphrase “cooling fixes”, Local SEO would kick-in and show your business on the outcomes page.
Make presentation pages to drive more clients
Assuming there is more than one branch, make area pages for every one of the branches with distinct area-based components.
On the other hand, give drawing in blog entries and articles which are brilliant ways of getting neighborhood content.
Normal SEO vs. Local SEO
While organic SEO caters to the site performance on a global scale, local SEO takes responsibility to improve the performance and behavior of the site in a particular locality of the business and the users accessing the business. The aspects of local SEO are quite disparate from organic SEO.
As the name implies, Local SEO is for local businesses like shops, restaurants, any commercial places, or small business offices with frequent customer visits. Local SEO helps in people finding you (if you’re the business owner) easily in real life and locating to your place.
Local SEO is performed on all the search engines, let’s consider the two as popular (as they are), Google and Bing (while Google is primary and Bing is secondary). Basically, Local SEO is oriented with a ‘Near Me’ search tag.
For example, a restaurant near me. In that case, your site has to be optimized in a way that, as soon as the user uses this search tag, your restaurant should be in one of the top suggestions.
Use ‘Google My Business’ for online listing
The search monster’s favorite online listing directory is GMB (Google My Business). Crazy isn’t it. But yes. Google prioritizes internal searches for local search results. So, business listing in Google My Business is for sure going to help in a greater way.
List your business by indicating appropriate watchwords, applicable depiction, name, address, and telephone number. Transfer photographs and recordings of the business to draw in clients. Media-rich items increment traffic.
List your business in however many catalogs as you can. It’s a more intelligent move!
A local touch optimization is required
Use geo-explicit catchphrases and expressions added to the title, meta depiction and body. For instance, utilizing the title “John’s Burgers in Kansas City” rather than “John’s Burgers” will essentially work on the item/administration nearby perceivability.
Synchronize social media to the local SEO strategy
Google may not factor in social media presence as it factors in backlinks or contents. Yet having a formidable social presence and involvement can win more traffic to the site and backlinks too. It contributes to gaining higher search results. Here is an article from Moz about using other social media channel to boost your local presence.
When there is interaction with individuals (your customers) and brands (your business) from a particular region, Google factors it into their local rankings.
Authentic backlinks increase the legitimacy of the site
Backlinks by trusted sites with high domain authority is an upvote for the ranking. No one is going to place an irrelevant backlink on their site. Find the industries suited to your niche and with the same business value. It helps. Immensely! Here’s an article that digs deep into this content. Do have a read.
Reviews are saviors
According to the people, Google trusts online reviews too. The five-star rating and positive reviews are pivotal in terms of getting a decent search ranking. Excellent reviews not only gain higher rankings but also a better click-through rate. So, go for it!
Get the reviews and ratings by providing the best products and services.
- Ask for reviews and feedbacks
- Direct the users to the review page
- Share the positive reviews
- Make it mobile-friendly
Is there anyone without a mobile and not performing a local search in this era? Not at all. Local searches or “near me” searches are performed mostly on mobile and it becomes an important criterion to optimize the site. Making the online site mobile friendly not only improves user experience but indirectly affects the Google search rankings.